education

BRANDING AND MARKETING : WHAT’S THE DIFFERENCE? [Video]
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Entrepreneurship

BRANDING AND MARKETING : WHAT’S THE DIFFERENCE? [Video]

What’s the Difference between #Branding and #Marketing (?)==the simplest definition of a brand is equating it to reputation. It’s how someone feels and what someone thinks about a company. Branding is about understanding. As in, how a person understands what a business believes in and why it exists. Which brings us back to brand equals reputation.Then, Marketing is different. Marketing is everything a company does that touches a customer.Which includes, but not limited to… a television commercial airing… an a-frame sidewalk sign promoting a lunch special… an educational pamphlet sharing nutritionals… a quarter-page print ad in a High School football program… the design of an employee uniform… a response from an employee to a question from a customer on Twitter… the cleanliness of a store’s parking lot… the price of a product… the copy on a tabletop tri-fold sign… a company’s business card design… an employee twirling a banner sign on a busy corner… etc.EVERYTHING that communicates ANYTHING about a business to a customer is MARKETING.Marketing communicates things a business is doing. Branding is how a customer understands what a business believes in and why it exists.How Should a Brand be Defined?Branding is a hazy term. “Brand” as a noun and “branding” as a verb have different meanings to different people in different departments in different companies.Because every marketer has a different understanding of what a brand is and what a brand does, I learned to simplify my definition of a brand.A brand is simply a company’s reputation. It’s how someone feels and what someone thinks about a company.People, places, and things with solid reputations are admired, respected, and trusted, while those with tarnished reputations are viewed as lacking integrity and shunning responsibility.The same goes for brands. Strong brands are associated with upstanding, character-rich words like “genuine,” “reliability,” “virtuous,” and “empathetic.” While, weak brands are linked to disrespectful words such as “insincere,” “forgettable,” and “shallow.”Just like personal reputations must be earned, brand reputations must be earned every day through business actions and not fabricated through one-off programs.GuysAs you build your business, you create your brand. Your brand never makes your business possible. It’s your business that makes your brand possible.there are three questions if you want to improve your brand reputation1. How do you make a profit?2. How do you make employees happy?3. How do you make customers happy?Ask to yourself and it makes a strong brand.. #BussinessThank You

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Student Paperwork Automation for College Educators [Video]
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Entrepreneurship

Student Paperwork Automation for College Educators [Video]

Before the pandemic and lockdowns, course enrollment at Wagner College (https://wagner.edu) used the traditional pen-and-paper method. During periods of open registration, the situation was often overwhelming.0:00 – Introduction0:56 – About Wagner College1:35 – Reasons for Switching to airSlate2:42 – airSlate for Registrars3:18 – When & Why Wagner College Became an airSlate User4:16 – How many people use airSlate at Wagner College5:55 – Paperless Workflow Implementation 6:33 – Common Workflows8:33 – Timesaving with airSlate 9:29 – Qualitative & Quantitative Results11:40 – Future Plans for Workflow Automation with airSlateairSlate was introduced on campus back in August 2020. Benefits achieved with airSlate document automation include:⊛ Time-saving for all parties involved — students, instructors, and administrative staff.⊛ Significantly fewer errors and typos across all academic documentation⊛ Stronger individual accountability for document preparation⊛ More free after-class time for staff members⊛ “Everybody’s on the same page” environment.⊛ Simple verification of signature validity.As many mundane tasks are now automated, emphasis on daily work has shifted to creative and more meaningful activities:🔵 Learn more at https://airslate.com🔵 Find everything you need to know about the latest business automation trends: https://blog.airslate.com🔵 Follow us on our socials to stay up to date:https://www.facebook.com/airslatehttps://www.instagram.com/airslatehttps://twitter.com/air_slatehttps://www.linkedin.com/company/airslate

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Entrepreneur Motivation: Starting a Business & Investing [Video]
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Entrepreneurship

Entrepreneur Motivation: Starting a Business & Investing [Video]

Raising capital for small companies is a difficult and time-consuming process — legendary entrepreneur Ross Beaty, chairman of Equinox Gold, emphasizes the importance of having tenacity and adaptability to change strategy when things don’t pan out. From a lifelong journey of building up businesses and investing, he chats with his long-time friend and fellow investor Rick Rule, president and CEO of Rule Investment Media, to share the lessons Beaty learned in the energy and mining space. The pair examine the changing capital and scale requirements of companies today in a market where long-term value creation is of utmost importance. Filmed on October 6, 2021.Thanks for watching The Interview, the premier business and finance interview series in the world. Subscribe to our channel now for more videos like this one: https://rvtv.io/subscribeDo you want even more content like this? And to see this video before we release it here? Become a member of Real Vision — get started for 7 days for only $1: https://rvtv.io/membershipAbout Real Vision™:Real Vision™ is where you can gain an understanding of the complex world of finance, business and the global economy with real in-depth analysis from real experts. Connect with Real Vision™ Online:Twitter: https://rvtv.io/twitterInstagram: https://rvtv.io/instagramFacebook: https://rvtv.io/facebookLinkedin: https://rvtv.io/linkedin Creating Value Through Entrepreneurshiphttps://www.youtube.com/channel/RealVisionFinanceFor the transcript visit: https://rvtv.io/TheInterviewDisclaimer:This is pretty obvious, but we should probably say it anyway so that there is absolutely no confusion…The material in REAL VISION GROUP video programs and publications {collectively referred to as “RV RELEASES”} is provided for informational purposes only and is NOT investment advice. The information in RV RELEASES has been obtained from sources believed to be reliable, but Real Vision and its contributors, distributors and/or publisher, licensors, and their respective employees, contractors , agents, suppliers and vendors { collectively, “Affiliated Parties”} make no representation or warranty as to the accuracy, timeliness or completeness of the content in RV RELEASES. Any data included in RV RELEASES are illustrative only and not for investment purposes. Any opinion or recommendation expressed in RV RELEASES is subject to change without notice. RV Releases do not recommend, explicitly nor implicitly, nor suggest or recommend any investment strategy. Real Vision Group and its Affiliated Parties disclaim all liability for any loss that may arise (whether direct indirect, consequential, incidental, punitive or otherwise) from any use of the information in RV RELEASES. Real Vision Group and its Affiliated Parties do not have regard to any individual’s, group of individuals’ or entity’s specific investment objectives, financial situation or circumstance. RV RELEASES do not express any opinion on the future value of any security, currency or other investment instrument. You should seek expert financial and other advice regarding the appropriateness of the material discussed or recommended in RV RELEASES and should note that investment values may fall, you may receive less back than originally invested and past performances is not necessarily reflective of future performances. Well that was pretty intense! We hope you got all of that – now stop reading the small print and go and enjoy Real Vision.

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How to master “natural” leadership | Alisa Cohn | Big Think [Video]
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Entrepreneurship

How to master “natural” leadership | Alisa Cohn | Big Think [Video]

How to master “natural” leadership, with Alisa CohnSubscribe to Big Think on YouTube https://www.youtube.com/c/bigthinkUp next How leaders influence people to believe, with Michael Dowling https://youtu.be/_Kv2vz1MQNA Impostor syndrome is the feeling that you don’t belong somewhere — such as a prestigious school or high-performing job — because of the false belief that you aren’t as smart, capable, or experienced as your colleagues.Although it’s very common for new CEOs and senior leaders to face self-doubt and insecurity daily in their role, these feelings can be overcome.Remember that leadership is an unnatural act. We don’t normally give feedback to our friends, praise people we don’t have confidence in, and repeat ourselves over and over. But these skills can be learned.To learn even more from the world’s biggest thinkers, get Big Think+ for your business: https://bigthink.com/plus/ Read the video transcript: https://bigthink.com/neuropsych/how-to-overcome-imposter-syndrome/———————————————————————————- About Alisa Cohn:Alisa Cohn is an Executive Coach who has worked with C-suite executives at prominent startups (such as Venmo, Etsy, Draft Kings, The Wirecutter, Mack Weldon, and Tory Burch) and Fortune 500 companies (including Dell, IBM, Microsoft, Google, Pfizer, Calvin Klein and The New York Times.) She is the author From Start-up to Grown-up, and the creator and host of a podcast of the same name. A frequent keynoter, Inc. Magazine named Alisa one of the top 100 leadership speakers, and she was named the Top Startup Coach in the World at the Thinkers50/Marshall Goldsmith Global Coaches Awards and the #1 Global Guru for Startups. She is the executive coach for Cornell’s New York City tech incubator, and she has coached leaders from around the world, including the first female minister of the transition state of Afghanistan and the former Chief Justice of the Supreme Court of Sri Lanka. She has guest lectured at Harvard, Cornell, The Naval War College and Henley Business School. Her articles have appeared in HBR, Inc, and Forbes, and she’s been featured as an expert on BBC World News, Bloomberg TV, and in the NY Times and Wall Street Journal. You can download Alisa’s 5 Scripts for Delicate Conversations and 1 to Make Your Life Better at www.AlisaCohn.com/5scripts.———————————————————————————- Read more of our stories on leadership:How to build a successful leadership development program https://bigthink.com/plus/leadership-development-program/ Four key rules for successful leadership https://bigthink.com/leadership/key-rules-for-leadership/ Why storytelling is a powerful leadership tool https://bigthink.com/plus/why-storytelling-is-a-powerful-leadership-tool/ ———————————————————————————- About Big Think | Smarter Faster™ Big Think The leading source of expert-driven, educational content. With thousands of videos, featuring experts ranging from Bill Clinton to Bill Nye, Big Think helps you get smarter, faster by exploring the big ideas and core skills that define knowledge in the 21st century. Big Think+Make your business smarter, faster: https://bigthink.com/plus/———————————————————————————- Want more Big Think? Daily editorial features: https://bigthink.com/popular/ Get the best of Big Think right to your inbox: https://bigthink.com/st/newsletter Facebook: https://bigth.ink/facebook Instagram: https://bigth.ink/Instagram Twitter: https://bigth.ink/twitter

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How To Start A Business In Ireland – Caffe Pompeii Ireland [Video]
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Entrepreneurship

How To Start A Business In Ireland – Caffe Pompeii Ireland [Video]

Sam and Gino have recently set up Caffe Pompeii Ireland , we talk about how we came up with the idea and what we had to do to get registered as a business properly to be able to trade!we talk about1. Idea Concept 2. Registering for CRO3. Bank Research 4. VAT registering 5. Issues with shippingCaffe Pompeii https://www.caffepompeii.ie/Block Fi Link https://blockfi.com/?ref=c7464b99Nexo Linkhttps://nexo.io/ref/ppckm2fl8v?src=web-linkSponsor https://www.35mmvintage.com/home-1We are present on the below Social’sInstagram: https://bit.ly/2Rsz6G1TikTok: https://bit.ly/3fENgvLFacebook: https://bit.ly/344ChGkJoin our Free Discord below too!https://discord.gg/MadZfDNgzqAll content in this video is for entertainment purposes only. We are not a professional financial advisors and our statements are not to be taken as instructions or directions. In no event will we be liable for any losses or damages arising from the use of content from any of my platforms, including, but not limited to, YouTube, TikTok, and Instagram. we reserve the right to change my opinions and entertainment content at any time. Please be sure to do your own due diligence!

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Entrepreneur Life: What You Must Know Before Starting A Business [Video]
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Entrepreneurship

Entrepreneur Life: What You Must Know Before Starting A Business [Video]

Interviewing Andy Liu, a co-founding partner of Unlock Venture Partners, and also a serial entrepreneur.Entrepreneurship is a way of life, he talks about his journey and how he has built his success and gives valuable insights and advice to the masses, check out this video!—00:06 – Intro00:22 – Background Of Andy01:00 – What Kind Of Companies Are Andy Looking For Investing?02:43 – What Is The Advice To Give To New Entrepreneurs?04:27 – What Was It Like When You Sold The Company?—📊 New Year, New You: https://store.measurexhack.co/💎Join Our Community: https://www.measurexhack.co/💡Because We Care About Your Concerns: https://workshop.measurexhack.co/register📚 Stay In The Know: https://www.instagram.com/measure.x.hack🤓 Can’t Stop Watching It: https://www.tiktok.com/@measure.x.hack?vid=7026921264002436358&lang=en#entrepreneurshipmindset #entrepreneurmindset #entrepreneurlifestyle #personaldevelopment #successfulmindset #selfdevelopment #entrepreneurjourney #startupcommunity #businessmindset #foundermarketfit #entrepreneurtips #growthmindset #startupventure #entrepreneurlife #entrepreneurship #startupsuccess #thatCEOlife #venturecapital #measurexhack #entrepreneur

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Pearson BTEC x School of Marketing Webinar Session Three – Branding Products and Services [Video]
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Entrepreneurship

Pearson BTEC x School of Marketing Webinar Session Three – Branding Products and Services [Video]

Pearson, in Partnership with School of Marketing (SoM) presents…In Conversation with… A 3-part Webinar Series, which unites marketing industry leaders, to discuss the significant role of marketing in today’s, digitally focused, data driven and fast paced businesses.In our final session, we delved into and discussed; Branding Products and Services with guest speaker Mark Evans; Marketing Director of the Direct Line Group.Learn More about our Marketing + resource: https://qualifications.pearson.com/en/about-us/qualification-brands/btec-international/partnerships/pearson-and-school-of-marketing-partnership.html?utm_source=youtube&utm_medium=social&utm_campaign=GBINGS1021L3MAP&utm_content=organic

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How He Went From 0-180 Properties as a Real Estate Investor & Entrepreneur [Video]
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Entrepreneurship

How He Went From 0-180 Properties as a Real Estate Investor & Entrepreneur [Video]

Today Matthew Pillmore, president of VIP Financial Education, is joined by real estate entrepreneur Michael Mathe to discuss his experience as an entrepreneur and how it led to his current successful business Little Pink Houses of America. There’s a lot of value in this video for those interested in starting a business, entrepreneurship, and even side hustle business ideas as Michael shares priceless advice for startup success in 2022.If you would like to learn more about these no cash no credit real estate strategies with the real estate business in a box Little Pink Houses of America, please send an email to: ** pink@vipfinancialeducation.com **Please include your name & phone number in your email and ‘VIP Conversation’ in the email description.Be sure to check out our Little Pink Houses of America playlist: https://www.youtube.com/watch?v=9qVMsjFNwTE&list=PLN2grBK2mxu4zPMLvLvFQdDnK6BLNjJd8 How well does this work? Check out the Testimonials Playlist: https://www.youtube.com/watch?v=3VPI-dWGX9Q&list=PLN2grBK2mxu5y5P6EpD42iPfNIiOK73riStill unsure what Little Pink Houses of America is? Watch this playlist: https://www.youtube.com/watch?v=WTAwSbPcfD0&list=PLN2grBK2mxu7J4tXoQ4qi0vr5ZVctMP07Timestamps:0:00 – Real Estate Investor’s Startup Story2:41 – When did you become an entrepreneur? 6:43 – How critical are sales skills to an entrepreneur?9:05 – How much time is needed to start a business?14:26 – Starting a business with family & friends17:07 – Starting a business from scratch19:01 – Current real estate investment portfolio22:01 – Best business booksThis high-income real estate side hustle is very intriguing to us, which is why we will continue to bring you testimonials, case studies and additional information on this high-income skill. We’re all about helping you go further, faster, financially; and helping you generate high-income skills is a big part of that! Be sure to comment below – would you like us to do more of these Startup Stories in the future?Get one-on-one coaching with Matthew Pillmore: http://www.FreeCoachingCalendar.comGet your FREE Cash Flow Cruncher budgeting spreadsheet here: http://www.cashflowcruncher.com It’s way more than just a budgeting spreadsheet! Manage your finances completely and easily with the Cash Flow Cruncher, our gift to you just for being a viewer of the channel!Getting into Real Estate? Check out the Real Estate Investment Analysis Worksheet, a FREE resource that helps you calculate whether or not a property will be a money-making machine for you! http://www.investmentanalysisworksheet.comWant more actionable financial tips and tricks like this one? Check out our YouTube channel here https://www.youtube.com/vipfinancialedMake sure to check out our social channels for more insight and industry news!Facebook – https://www.facebook.com/VIPFinancialEducation/Instagram – https://www.instagram.com/vipfinancialed/Instagram (Lifestyle) – https://www.instagram.com/vipfinancialedlifestyle/Twitter – https://twitter.com/VIPFinancialEdLinkedIn – https://www.linkedin.com/in/vipfinancialed/BBB A+ Rating – https://www.bbb.org/denver/business-reviews/financial-services/vip-enterprises-llc-in-westminster-co-90024254/Disclaimer and Waiver — VIP Enterprises, LLC, its owners, officers, directors, employees, subsidiaries, service providers, content providers and agents (referred to as “VIP Financial Education”) are not financial or investment advisers and not licensed to sell securities or investments. None of the information provided is intended as investment, tax, accounting or legal advice, as an offer or solicitation of an offer to buy or sell, or as an endorsement, of any company, security, fund, or other offerings. The information should not be relied upon for purposes of transacting securities or other investments. Your use of the information contained herein is at your own risk and results always vary. The content is provided ‘as is’ and without warranties, either expressed or implied. VIP Enterprises does not promise or guarantee any income or particular result from your use of the information contained herein. Under no circumstances will VIP Enterprises be liable for any loss or damage caused by your reliance on the information contained herein. It is your responsibility to evaluate any information, opinion, advice or other content contained. Please seek the advice of professionals, as appropriate, regarding the evaluation of any specific information, opinion, or other content. Furthermore, from time to time VIP Enterprises may earn an affiliate commission when a viewer purchases a product, program, or service as a result of our content.#Entrepreneurship #RealEstate #StartUpStories #StartupSuccess #PricelessAdvice #Entreprenuer #SideHustle

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