BRANDING AND MARKETING : WHAT’S THE DIFFERENCE? [Video]

What’s the Difference between #Branding and #Marketing (?)

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the simplest definition of a brand is equating it to reputation. It’s how someone feels and what someone thinks about a company.

Branding is about understanding. As in, how a person understands what a business believes in and why it exists. Which brings us back to brand equals reputation.

Then, Marketing is different. Marketing is everything a company does that touches a customer.

Which includes, but not limited to… a television commercial airing… an a-frame sidewalk sign promoting a lunch special… an educational pamphlet sharing nutritionals…

a quarter-page print ad in a High School football program… the design of an employee uniform… a response from an employee to a question from a customer on Twitter… the cleanliness of a store’s parking lot…

the price of a product… the copy on a tabletop tri-fold sign… a company’s business card design… an employee twirling a banner sign on a busy corner… etc.

EVERYTHING that communicates ANYTHING about a business to a customer is MARKETING.

Marketing communicates things a business is doing. Branding is how a customer understands what a business believes in and why it exists.

How Should a Brand be Defined?

Branding is a hazy term. “Brand” as a noun and “branding” as a verb have different meanings to different people in different departments in different companies.

Because every marketer has a different understanding of what a brand is and what a brand does, I learned to simplify my definition of a brand.

A brand is simply a company’s reputation. It’s how someone feels and what someone thinks about a company.

People, places, and things with solid reputations are admired, respected, and trusted, while those with tarnished reputations are viewed as lacking integrity and shunning responsibility.

The same goes for brands. Strong brands are associated with upstanding, character-rich words like “genuine,” “reliability,” “virtuous,” and “empathetic.” While, weak brands are linked to disrespectful words such as “insincere,” “forgettable,” and “shallow.”

Just like personal reputations must be earned, brand reputations must be earned every day through business actions and not fabricated through one-off programs.

Guys

As you build your business, you create your brand. Your brand never makes your business possible. It’s your business that makes your brand possible.

there are three questions if you want to improve your brand reputation

1. How do you make a profit?
2. How do you make employees happy?
3. How do you make customers happy?

Ask to yourself and it makes a strong brand..

#Bussiness

Thank You