ecommerce

Midnight Podcast | Episode 41 – Highs, Lows & Stories of 10 Years Brand Building – Dave Powell❤️ Thanks for watching – please SUBSCRIBE to the channel here ❤️https://www.youtube.com/c/MidnightPodcastChannel?sub_confirmation=1🍄 My new BRAND Space Goods – ‘the next generation wellness brand’ 🍄https://spacegoods.com📚 My fully comprehensive BRAND BUILDING COURSE 📚https://www.learnrealcommerce.com/full-course-enroll-now-og💭 Book a 1 on 1 super in-depth consulting call with me 💭https://calendly.com/matthucius/1-on-1-consulting-call💰 Best solution for funding your brand growth – Wayflyer (use my link below) 💰https://www.wayflyer.com/partners/midnight🐋 Best way to properly track your KPIs and performance metrics, even post iOS14 – Triple Whale 🐋https://trytriplewhale.com/📸 My Instagram 📸https://www.instagram.com/matthucius/✍🏻 My Twitter ✍🏻https://twitter.com/matthucius🚀 The Ads Agency I work with (tell them I sent you) 🚀https://akm-media.com/📮 The Email/SMS agency I work with (tell them I sent you) 📮https://www.mailerprofit.com/🌍 My old vlog channel 🌍https://www.youtube.com/c/MatthewKellyonline✅ All my links in one place! ✅https://linktr.ee/matthucius💡 If you’re interested in potentially working together, collaborating, investing, wholesaling, or something else interesting with my new brand, shoot me an email I’m always open to new ideas – matt@spacegoods.com 💡_____________________In this episode, we chat to Dave from 304 Clothing…His links here -https://www.304clothing.com/https://twitter.com/dmp304Listen to the podcast on Spotify here – https://open.spotify.com/show/06udMb2kDgv1mL40gxOSlK?si=fkXLx0A8S-O7OdukQUjSCA&dl_branch=1Listen on Apple podcasts here – https://podcasts.apple.com/us/podcast/midnight-podcast/id1585632377Timestamps02:30 – who are you and how did you get started?03:24 – did you go to Uni intending to follow a career in architecture or did you always know you wanted to do your own thing?05:08 – did you hate the job or just want to make some extra cash when starting 304?06:30 – how long were you doing both a job and 304 before going full time08:40 – early stages of 304, what did it look like? How did it develop from side hustle to reputable brand?13:00 – where the name 304 came from14:40 – which point the decision was made to go full time?19:15 – 5 years in, how did it look as a business by this point?23:00 – starting a brand for the passion of making things vs starting a business to make money and how the theory fits with why 304 was founded26:00 – at what point did you start outsourcing production?30:00 – is clothing the most competitive space in ecom?32:50 – when did paid media become a focus of scale and how did it look?36:00 – talking shop on all things influencer marketing and when it was a big opportunity/how it’s dramatically fallen as a big play39:12 – how social media channels algorithm has changed and follower count is purely a vanity metric and not reflective of the business’ true performance41:25 – would you ever want to run a business as big as the likes of GymShark? Or would you rather keep it smaller scale as a lifestyle business?49:10 – David asks me, why I have the desire to build a £1billion brand. What the root of the WHY is. To make money, to make an impact, we break down the debate.50:27 – the constant chase of wanting more in all aspects of life. We shift the same mindset to fitness50:00 – personal growth. Fitness, reading books, mindset, setting personal goals.56:42 – why did you stop ‘obsessing’ over wanting more 2 years ago? What changed for you?58:50 – why money can’t buy you happiness. Find what makes you happy.01:00:21 – the danger of comparison with other brands’ success and the downside of having a successful close network01:05:00 – I answer the most common question I get asked, how to find a good close successful network group?01:06:30 – how does the day to day of the business look now with the team, office, warehouse etc and the back-story of how the warehouse burned down with £400k worth of stock01:11:00 – how the warehouse burning down turned from an absolute disaster to a blessing in disguise which transformed the business using a new POD setup01:15:20 – do you think the POD method limits scale opportunity especially now it’s in-house?01:16:20 – the benefits of bringing a team in-house & having an office vs keeping it lean and working from a laptop remotely. Also we talk hiring friend’s vs colleague experts01:18:45 – the downsides of remote working/nomadic lifestyle01:25:30 – do you ever think about other businesses/brands you’d want to start?01:26:30 – have you had exit opportunies/offers arise across the past 10 years?01:28:30 – what’s been the hardest business challenge you’ve had in the past 10 years?01:30:00 – 3 bits of advice to your younger self knowing what you know now?