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Entrepreneurship

Starting a Business From a Failed Startup with Matthew Berk – Honest Ecommerce Ep. 174 [Video]

Starting a Business From a Failed Startup with Matthew Berk – Honest Ecommerce Ep. 174

Berk started his career as a software engineer and considers himself a product-focused builder.

He is the creator of the first local search engine and is the author of a wide range of patents on everything from VoIP to data mining.

He’s an equal-opportunity coffee drinker but is most fond of fresh crop Geishas from Colombia.

As the co-founder and chief executive officer of Bean Box, a global marketplace for specialty coffees, coffee subscriptions, and coffee gifts, Matthew Berk is responsible for the development, growth, and vision of the brand.

In This Conversation We Discuss:
[00:00] Intro
[01:12] How Matthew conceptualized Bean Box
[04:19] The parallels to Lean Startup principles
[05:08]Try things even if you get it wrong
[07:11] Doing Ecom is trying to sell 2 products
[09:26] Focus on getting the products into people’s hands
[10:59] 2 areas where you could easily get lost in
[11:43] How to avoid “price spiraling”
[16:14] Competitor comparison can be pointless
[17:54] Sponsor: Electric Eye https://electriceye.io
[18:14] Sponsor: Mesa https://apps.shopify.com/mesa
[18:58] Sponsor: Gorgias https://gorgias.grsm.io/honest
[20:24] Sponsor: Rewind https:/rewind.com/honestecommerce
[20:55] Sponsor: Klaviyo http://klaviyo.com/honest
[21:42] The ratio between capital raised and revenue generated
[22:47] Investing in people is a rocket fuel for business
[24:15] Capital can obfuscate your problems
[27:05] The entrepreneur’s job is prioritizing problems
[28:31] You don’t have to grow if you don’t want to
[32:09] When should you go custom
[37:10] Would Bean Box’s strategy 8 yrs ago work today?
[39:02] Where to find Bean Box

Resources:
Subscribe to Honest Ecommerce on Youtube https://www.youtube.com/c/HonestEcommerce?sub_confirmation=1
Connect with Matthew https://www.linkedin.com/in/matthewberk
Share the joy of small-batch, locally-roasted beans with coffee lovers around the country https://beanbox.com/
Read The Lean Startup http://theleanstartup.com/book
Scale your business with https://electriceye.io/
Download Mesa at the Shopify App Store https://apps.shopify.com/mesa
Level up your customer support https://gorgias.grsm.io/honest
Respond to any of Rewind’s welcome emails and mention HONEST ECOMMERCE to get 1 month free http://rewind.io/honest
Get started with a free account at http://klaviyo.com/honest

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Review Link: http://getpodcast.reviews/id/1447700156

Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. Visit http://honestecommerce.co/ for more information.

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Categories
Entrepreneurship

How To Start An Online Six Figure Business in 2022 (Go From $0 To $100,000 In One Year) [Video]

Learn step by step how to start an online six figure business in 2022 and go from $0 to $100,000 in one year. This is the same strategy i used and how I went from $0 and to six figures in one year starting my online coaching business. Subscribehttp://www.youtube.com/shaunsurgener?sub_confirmation=1LINKS: 🏦 EARN 8.05% APY WITH GEMINI EARN: https://www.gemini.com/share/enq4zdlce📈 Earn Free Stocks With RobinHood 🤝 https://join.robinhood.com/shauns824💰 Earn Up To 12% APY on Voyager Crypto Staking https://voyager.onelink.me/WNly/referral?af_sub5=248C02USEFUL COACHING GUIDES (FREE) ✓👉 Create Life On YOUR TERMS and Maximize Fulfillment in 90 days https://www.shaunsurgener.com/ultimate-guide-to-a-life-unleashedTOP VIDS YOU WILL ENJOY 🔥👉 6 BEST Dividend ETFs For Passive Income 2022 (That'll Make You Rich) https://youtu.be/9DpEYRbjw88👉 5 Best Travel Credit Cards 2022 https://youtu.be/c-M2CXDVWCY👉 Top 6 Monthly Dividend ETFs To Earn Income 2022 https://youtu.be/t5o1paNg7fQ👉 Top 6 Vanguard ETFs To Buy In 2022 https://youtu.be/S1lOtM3pBI4👉 5 Monthly Dividend Stocks That Will Pay Your Bills (High Yield) https://youtu.be/KtMP7RwdJCY👉 5 Easy and Free Ways To Make Money Fast Online https://youtu.be/P5uJoB1uwRg👉 High Yield Savings Accounts You Must Have https://youtu.be/pRIEDi0T7b8👉 How I Saved $100k In 4 Years With No Job https://youtu.be/wVbTD9BujnQ👉 Once You Save Your First $1k- Do This https://youtu.be/TNigVNNk0NI👉 How To Turn $10k Into $1million https://youtu.be/ufBovBRndjw👉 $60million Bel Air Mansion Tour https://youtu.be/G3a-gvOXIPQWORK WITH SHAUN🔥 Life & Finance Coaching https://www.shaunsurgener.com/ultimatelifeunleashed💪 Fitness Coaching https://www.shaunsurgener.com/fitness📅 Schedule Free 30min Consultation https://calendly.com/shaunsurgenercoachingSOCIAL▸ Website: https://www.shaunsurgener.com▸ TikTok: https://vm.tiktok.com/TTPdjkErsd/▸ Instagram: https://www.instagram.com/shaunsurgener/▸ Facebook: https://www.facebook.com/shaun.surgener/▸ FB Coaching Page: https://www.facebook.com/groups/669121597222531▸ LinkedIn: https://www.linkedin.com/in/shaunsurgener/QUESTIONS?👉 DM Shaun on IG @shaunsurgener 👉 Comment on the videoTIMESTAMP:00:00 Intro00:24 Find A Problem To Solve3:47 Identify Customer Avatar4:41 Create Your Offer5:19 Find Your Audience5:58 Engage and NurtureStarting an online business can be challenging but in this video I want to walk you through step by step how to start an online six figure business in 2022 and go from $0 to six figures in just one year. This is the strategy that I used to get my first six figures as a fitness coach and eventually also becoming a life coachThis process works no matter what type of online business or even retail business you have. It even works for e-commerce business, brick and mortar, and more. This process will help you create an online business in 2022 so that you can make money online fast and make money with no investmentHere's how to start a business online and make your first six figures as an online business or business in generalSTEP 1. FIND A PROBLEM TO SOLVEEvery business has one purpose. To solve a problem. If you are going to have an online business, service based business online, you need to understand what problem you are here to solve. SKILLSWrite down what you are skilled at or willing to learn. I also talk about side hustles and side hustle ideas on my channel all the time. PASSIONWhat are you passionate about. What brings you energy. Write down everything that you are passionate about.ECONOMYWhat will people pay you for?Then you want to determine how these all combine. For me I was into fitness and nutrition and decided to be an online fitness coach and eventually a life coach.STEP 2. IDENTIFY CUSTOMER AVATAR.The key to a successful online business is knowing your audience. Breakdown everything you know about your potential customer. From age, gender, location, desires, fears, wants, dislikes, etc.STEP 3. CREATE YOUR OFFERCreating a successful online business means you need a great offer. Customers should know exactly what they are getting purchasing from youSTEP 4. FIND YOUR AUDIENCEIf you are going to build an online business or online service based business and make money online fast and go from $0 to $100,000 fast you must know where your customers are. Youtube, instagram, forums, blogs, twitter, tiktok, pinterest, etc.STEP 5. ENGAGE AND NURTUREStarting an online business is about creating community and groups. You want to provide valuable content and info to help people with the problem that you solve for free. Over time they will begin to buy from you so you can make money.This is how to earn money online, free ways to make money, and how to start an online business in 2022.❎ These videos are simply for entertainment purposes only and should not be considered financial advice. You (and only you) are responsible for any investment losses or gains.

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Entrepreneurship

Getting Started with ActiveCampaign in 9 Minutes [Video]

Welcome to Getting Started With ActiveCampaign! In this comprehensive video, we'll walk you through the initial steps to set up your ActiveCampaign account and leverage its features for your business success - all in 9 minutes!This video is designed to help you get started quickly and efficiently.We'll cover everything from creating your account and configuring important settings to setting up automation and importing contacts.First, we'll guide you through the process of signing up for a 14-day free trial on the ActiveCampaign website. Then, we'll show you how to add your information to configure your account.Once you're in your account dashboard, we'll explore essential settings like adding your address for email compliance and enabling site tracking to monitor visitor activities on your website.You'll also learn how to create lists and import contacts using CSV files, essential steps to organizing your contacts effectively within ActiveCampaign.Next, we'll dive into setting up an automation that sends a welcome email to contacts when they subscribe to your list. This automation will help you engage with your audience right from the start.Throughout the video, we'll provide helpful tips and best practices to ensure you're getting the most out of ActiveCampaign for your business.And don't worry if you need to revisit any steps - we'll guide you on how to navigate back to your dashboard or access resources for further assistance.In the end, you'll have a fully configured ActiveCampaign account, ready to start nurturing and sending emails to contacts as soon as they subscribe to your list.Check out the description below for additional resources and stay tuned for more training videos and updates. If you have any questions or comments, feel free to let us know - we're here to help you succeed with ActiveCampaign!Subscribe for more tips, information, and marketing best practices!Not a customer? Try it free at: ActiveCampaign.com/freeConnect with ActiveCampaign on social!LinkedIn: https://www.linkedin.com/company/activecampaign-inc-Instagram: https://www.instagram.com/activecampaignFacebook: https://www.facebook.com/activecampaign/Twitter: https://twitter.com/ActiveCampaign#gettingstarted #activecampaign #howto #CustomerExperienceAutomation #EmailMarketing #MarketingAutomation #CRM #SalesCRM #EmailDeliverability #SalesSoftware #MarketingSoftware #Email #SalesAutomation #Newsletter #customerexperience 00:00 Welcome to Getting Started With ActiveCampaign!00:19 Signing Up for ActiveCampaign00:30 Adding Your Information01:11 Exploring Your Account Dashboard01:27 Configuring Important Settings02:38 Adding Your Address03:03 Enabling Site Tracking03:34 Creating a List03:47 Importing Contacts04:39 Setting Up an Automation05:00 Creating a Welcome Email06:22 Adding Contacts Through Forms07:31 Conclusion and Resources

Categories
Entrepreneurship

How to Choose the Right Colour for Your Brand | Basic Marketing Colour Psychology [Video]

What do colours mean to you? What is your favourite colour? What is colour psychology?! Each colour has both positive and negative associations which makes it really important to ensure your business uses the right colours to send the right message to your customers. This video covers key meanings behind colours to help you select the RIGHT colour for your business brand.________________________________________________________________________Timestamps for this Branding Colour Psychology Video:00:00 Colours and meanings01:06 Why are colours important in branding?02:00 What is Colour Psychology?02:33 How are colours influencing customers?02:36 The psychology and effect of Red03:09 The psychology and effect of Orange03:28 The psychology and effect of Yellow04:10 The psychology and effect of Blue05:13 The psychology and effect of Black05:31 Different colour meanings in different industries05:38 Why McDonalds uses Red and Yellow06:15 Why Fanta is orange06:31 Why Redbull uses Red and Blue06:42 Why tech and insurance companies use Blue in their branding06:56 Different meanings of colours in different cultures________________________________________________________________________Sources and References used in Video:Roaf, H.E., 1933. Colour vision. Physiological Reviews, 13(1), pp.43-79.B. Mikellides, (2012) 4 - Colour psychology: the emotional effects of colour perceptionhttps://digitalsynopsis.com/advertising/psychology-of-colors-in-marketing/https://99designs.com/blog/tips/branding-colors/https://uxdesign.cc/importance-of-colors-on-your-website-and-logo-b5468e9f0a10https://study.com/academy/lesson/color-meanings-in-different-cultures.html________________________________________________________________________Thanks so much for watching and don’t forget to like and subscribe to give this video (and my self-esteem) a boost! Follow me on Instagram and come say hi.This video is not sponsored but I may received commission on any links in the description.___________________________________________________________________________#colourpsychology #smallbusinessmarketing #marketingmum #branding