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Entrepreneurship

Is your business still exciting? [Video]

Starting a business is exciting, especially in that “zero to one” phase. That’s when you’re setting up the foundation: picking the product, shaping the brand, and outlining the mission. . But what comes after that?Many entrepreneurs get stuck in the past, constantly reminiscing about that initial thrill of the startup.Some people are naturally better at starting things; they’re good at the “zero to one.” Others excel at scaling businesses, taking them from “one to 100.” It’s essential to recognise where your strengths lie and when to maybe step aside or bring in additional help to continue the growth of your business.

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Entrepreneurship

4 Metaverse Marketing Strategies To Transform Your Brand in 2023 and Beyond [Video]

Take advantage of the hundred billion dollar metaverse market by utilizing unique branding strategies for your company. In this video, we’ll share some creative marketing strategies to help brand your web3 or traditional web2 company in various Metaverses. To get started, you can purchase land in various Metaverses from sites like Opensea.io. Eminent corporations like Adidas and Samsung have established themselves by investing in Metaverse stores in Decentraland. Even if you aren’t ready to create a Metaverse store or web3 hub, it is still important to reserve your plots of land before they get too expensive. Another creative guerrilla marketing strategy is to show your ads on virtual billboards in various metaverses. This is a creative approach to promoting your web2 or web3 company and reach potential customers that are already tech savvy and innovative.Our agency is starting to throw various virtual events in the Metaverse and you can too! Many people have become introverts over the past few years due to the Covid-19 pandemic. IRL events are back in full force but people realized how efficient virtual events and meetings can be without having to plan the travel and logistics. Holding various meetings in the metaverse can be both productive for teams who want to work together and also can be fun for groups of friends to casually hang out virtually.The 4th metaverse marketing strategy is to create custom wearables that represent your brand. Creating unique wearables is one of the most creative ways to brand your company or self in the metaverse. Wearables are the various clothes, accessories, and body parts that can be used to alter an avatar’s appearance. Several metaverses let you personalize your avatar with unique hats or shirts for example and you can essentially be a walking advertisement.

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Entrepreneurship

Is Brand Marketing Dead? (The Performance Marketing vs Brand Marketing Debate) [Video]

Are we, as marketers, wasting our time in today’s digital world if we focus all our attention on brand building? Is brand marketing dead as a concept? Are we better off using data to drive conversion and leveraging a more performance marketing aptitude when it comes to helping our companies and organizations?#branding #managementconsulting #marketing #brandstrategy #growthstrategy #business #brandmarketing #performancemarketing————Daggerfinn is a boutique employer branding and growth strategies consultancy. We live at the intersection of marketing and HR, providing CMOs and CHROs with the insights and tools to unlock their organization’s potential as great places to work.Kane Carpenter is the Practice Lead, Employer Branding & Growth Strategies at Daggerfinn (https://daggerfinn.com).

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Entrepreneurship

Jumpstart Industry 4.0, Digital Twin, & Smart Manufacturing via Hyperautomation [Video]

Your company may be losing tens of thousands of dollars every month due to waste. Watch the recording to learn about the most common forms of waste, and how IBM’s Cloud Pak for Business Automation is eliminating it.Let your “digital twin” take care of the mundane and low value tasks that you do every day – freeing you up to work on more exciting, valuable and productive tasks.

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Entrepreneurship

What Is Employer Branding? (How To Build Sustainable Recruitment Marketing & Talent Brand Practices) [Video]

Hiring the right talent for your organization is one of the most important factors that drive the success of a company. But it’s one thing to be able to identify the kind of workers and talent you need at your organization, and another thing to be able to attract them to your workplace at a reasonable cost.This is where employer branding comes into the picture. A common question asked is what is employer branding? And put simply, it’s all the touchpoints that someone experiences that inform whether or not your company is a great place to work.From cost per hire to time to hire to overall recruiting costs, employer branding is an investment in building a sustainable employer value proposition such that the kind of talent your organization wants and needs comes to you, instead of you having to always go to the market to find the right workers.And in a world where talent is so hard to come by, ensuring that your organization has a positive perception to job candidates and workers is crucial in ensuring the long-term viability of your organization as a hiring entity.#employerbranding #managementconsulting #workfromhome #jobs #talentbrand #business #brandstrategy #growth #hiring #recruitmentmarketing #talentacquisition #hr————Daggerfinn is a boutique employer branding and growth strategies consultancy. We live at the intersection of marketing and HR, providing CMOs and CHROs with the insights and tools to unlock their organization’s potential as great places to work.Kane Carpenter is the Practice Lead, Employer Branding & Growth Strategies at Daggerfinn (https://daggerfinn.com).