advertising

THE BUGLE IS BACK! IN PARTNERSHIP WITH DIRECT LINE, DLMDD RELAUNCHES ONE OF THE MOST FAMOUS SOUND IDENTITIES IN ADVERTISING [Video]
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Entrepreneurship

THE BUGLE IS BACK! IN PARTNERSHIP WITH DIRECT LINE, DLMDD RELAUNCHES ONE OF THE MOST FAMOUS SOUND IDENTITIES IN ADVERTISING [Video]

In partnership with Direct Line, creative sound branding agency DLMDD and Saatchi & Saatchi have relaunched Direct Lines iconic sound identity. The distinctive sonic brand asset, fondly referred to as The Bugle has not been heard in Direct Lines brand advertising for over ten years and is widely regarded as one of the most famous sounds in UK advertising.

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Serve One, Not All: The Key to Big Profits [Video]
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Entrepreneurship

Serve One, Not All: The Key to Big Profits [Video]

Can focusing on a single type of client truly TRIPLE your revenue?Chris Do and Ayman Al-Abdullah, former CEO of AppSumo, reveal the secrets to mastering your target audience and leveraging that knowledge for maximum revenue growth. With real-world examples from AppSumo’s success story, Ayman pulls back the curtain on how focusing on your primary customers can turbocharge your customer lifetime value and shoot revenues sky-high.Chris and Ayman debunk the myth of fearing to miss broader opportunities when narrowing your target audience by offering a fresh perspective. They explain why a laser-focused approach on a specific clientele zips past the objective of reaching every potential clients. Discover the significance of clarity, the power of data-driven decisions, why Apple serves creatives, and more insightful tips to help elevate your business strategies. Get ready to tune into a discussion that’s positioned to breathe new life into your business strategies. If you’re looking to deeply understand and serve your most profitable customer, this talk is a game-changer. Don’t miss out on these insights that can revolutionize the way you approach your business and clientele.In this episode:00:00 – Intro 00:26 – Knowing Your Ideal Client 01:14 – AppSumo’s Strategy02:38 – The “Person-Problem-Promotion” Framework 04:38 – Don’t Act on FOMO06:01 – Market vs. Target07:53 – Outro#marketsegmentation #targetaudience #businessgrowth #revenuegrowth #marketingsecrets Get access to more for FREE here: https://thefutur.com/free-resources🚀 Futur AcceleratorThe step-by-step blueprint and coaching program designed to get your creative business off the ground:https://thefutur.com/accelerator🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network:https://thefutur.com/pro✍️ Other Courses, Templates, and Tools:https://thefutur.com/shop🎙 The Futur Podcast:https://thefutur.com/podcastRecommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendationsMusic by Epidemic Sound:http://share.epidemicsound.com/thefuturShorts Playlist: https://www.youtube.com/@thefutur/shortsWe love getting your letters. Send them here:The Futur c/o Chris Do556 S. Fair Oaks Ave. #34Pasadena CA 91105*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.–Host: Chris DoProducer: Mark ContrerasCinematographers/Editors: Stewart Schuster @RodrigoTasca & @Tascastudios MOCS Media

Mudge & SpecialGuest Spotlight Fan Praise of Beechers Packaged Foods with Humor & Delight Marketing Communication News [Video]
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Entrepreneurship

Mudge & SpecialGuest Spotlight Fan Praise of Beechers Packaged Foods with Humor & Delight Marketing Communication News [Video]

Food & beverage branding agency, Mudge, and creative agency, SpecialGuest have collaborated on the first-ever paid advertising campaign for Seattle-based food brand Beechers Handmade Cheese, with a little help from the brands diehard fanbase. The series of twelve videos highlights real comments from social media and emails, using humor and Beechers trademark deliciousness to infuse the words with personality, as the brand celebrates its 20th anniversary.

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branding quick recap | learn branding basics in 30 minutes [Video]
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Entrepreneurship

branding quick recap | learn branding basics in 30 minutes [Video]

branding quick recap | learn branding basics in 30 minutes. #education #learning #elearningLearn by reading | complete all-in-one business, marketing, accounting, and finance foundations guide, covers almost every business, MBA, and entrepreneurship key-point. it’s a 14 book in one guide, download a free preview sample, or get your full copy now! | https://bit.ly/complete-all-in-one-business-foundations-textbookunlimited access to world-class courses, hands-on projects, and job-ready certificate programs—all included in your subscription. | https://bit.ly/coursera-plus-unlimited-access (affiliate link).

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Allianz Life Debuts New TV Ads during 2015 Allianz Championship [Video]
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Entrepreneurship

Allianz Life Debuts New TV Ads during 2015 Allianz Championship [Video]

In-house creative agency team in partnership with production studio SPLICE produced each 15-second spot. Allianz Life Insurance Company of North America (Allianz Life) announced the launch of four new TV ads that will start airing on the Golf Channel during the Allianz Championship, which runs 6-8 February. Developed by its in-house creative agency team in

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AFK Arena x Assassin’s Creed [Video]
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Entrepreneurship

AFK Arena x Assassin’s Creed [Video]

Liquid+Arcade is a full service agency specializing in cutting edge online and integrated campaigns. Founded by industry veterans and staffed by the next generation of pioneers, we offer clients a rare partnership of perspective and innovation. Whether a campaign calls for branding, ROI, viral strategy or niche targeting, chances are Liquid has done it, and done it well.

Bad Boss Brief – 06 | The Gaslighting Boss [Video]
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Entrepreneurship

Bad Boss Brief – 06 | The Gaslighting Boss [Video]

The Bad Boss Brief is a strategic guide on how not to be an asshole at work. An executive and an executive coach talk about bad bosses and how they can be better. We’re also both artists and work in advertising and marketing, and focus on creative leaders and leading people who make cool shit.What Silicon Valley Bank’s collapse can teach us about the perils of Gaslighting Bosses, and how to deal with working for one.Stephanie Peirolo is an executive coach, consultant and writer. Her work has appeared in the ad trades, NPR, the Moth and Reader’s Digest. She’s had plenty of bad bosses and three legal actions settled in her favor. But she believes that even the most unskilled leader can improve. Her Master’s in Transformational Leadership and years of experience as an executive herself, and then an executive coach has given her plenty of tools to help leaders who want to improve. Eugene S. Robinson is an Assistant Vice President, former Editor-in-Chief (whose mags have won Ozzies, Maggies and SPDs), a winner of an OJA, a writer whose work has appeared in the New York Times, the Los Angeles Times, GQ, Vice, Corporate Computing, and the author of Fight: Everything You Ever Wanted to Know About Ass Kicking But Were Afraid You’d Get Your Ass Kicked for Asking (Harper Collins). Did we mention he sings for OXBOW? Well, we just did.For more tidbits from their worlds, you can follow Stephanie on insta @speirolo and read her at consigliera.substack.com. Follow Eugene on twitter @EugeneSRobinson & you can read him at eugenesrobinson.substack.com aka: ‘Look What You Made Me Do!’ He is mrsleep3 on insta, & hosts ‘The Eugene S. Robinson Show Stomper Podcast’, co-hosts the ‘Care/Don’t Care MMA Podcast’, and is a recurring guest host on the socio-political ‘If the Shoe Fits Podcast’. BONUS CONTENT: Buy his books on Amazon!If you enjoy our show, please Like & Subscribe here on YT, or like & share over or on your podcast platform of choice: SoundCloud, facebook, insta, TikTok, BadBossBrief.com, Apple Podcasts/iTunes, Amazon Music, iHeartRadio, audible, Spotify, Simplecast, Stitcher, Pandora, blubrry, OverCast.fm, PocketCasts, Castbox, PlayerFM, & more! You can follow your Bad Boss Brief hosts on your preferred apps, just search ‘Bad Boss Brief’ on: Castro, DownCast, PodCruncher, iCatcher!, Castaway 2, Podcast Republic, & on BeyondPod (Android on GooglePlay), & more in the App Store! – Also listed in the PodcastIndex. Thanks for listening! We will catch you two Mondays a month at 3:30/12:30PM ETPT. Visit us at badbossbrief.com for opportunities to participate with questions for your hosts or email us at wtf@badbossbrief.com. | Producer/Videography/Webpage Mgmt/Syndication: June M. Williams — orijunels@gmail.com

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