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Entrepreneurship

Starting Your Own Business guide goes into fifth edition [Video]

A business start-up guide first published over a quarter of a century ago has been updated in a fifth edition.

Starting Your Own Business: A Workbook was originally commissioned in 1997 by the Department of Enterprise, Trade & Employment to meet a need for practical, relevant information among would-be entrepreneurs.

Publisher Oak Tree Press said the fifth edition has been updated and expanded to reflect changing trends in Irish small business.

The workbook is written by Brian O’Kane and Ron Immink and takes a would-be entrepreneur through the process of starting a business, from first thoughts about self-employment to the practicalities of start-up. The workbook consists of three core chapters:

READY: The first chapter, covering preparation, self-assessment, ideas generation, market research and training for entrepreneurs.

STEADY: The bulk of the guide, covering business planning, raising finance, sources of assistance, choosing premises, recruiting staff, marketing, book-keeping and management issues.

GO!:When everything has been thought through and you are ready, this …

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Entrepreneurship

Level 300 AUCB Students To Showcase Branding Concepts on Saturday, April 26 [Video]

On Saturday, April 26, 2025, level 300 communication students from the African University of Communications And Business (AUCB) would unveil their branding initiatives in a much-anticipated event. The event, which is expected to be held at the forecourt of the university campus, promises to be a dynamic showcase of innovation,