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Entrepreneurship

Starting a business in Engineering [Video]

Starting a business in Engineering

Shane Gunstone from Asmech Engineering talks about how he established his business in Engineering.
Explore more about Asmech Engineering – https://www.asmechsystems.co.uk/contact-us/

Find out more information about specific roles – https://nationalcareers.service.gov.uk/explore-careers

For the new START D2N2 site with information about all your local options – https://d2n2.startprofile.com/page/home-page

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Categories
Entrepreneurship

Brand Management - 370 | IES Abroad [Video]

As a powerful tool for creating lasting value for a company and its customers, the brand is one of a firms most important assets. Brand plays a central role not only in defining a companys market positioning but also in communicating its identity and differentiating it from competitors. To manage and leverage a brands force, companies thus must pursue, develop, and implement branding strategies that allow them to successfully highlight and mobilize their values, core competences, and marketing capabilities.