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Entrepreneurship

Starting a Business During the Pandemic. [Video]

Starting a Business During the Pandemic.

Pandemic era is not a reason to stop doing business. Mr. Hasan proves that in the pandemic people can still doing a promising and profitable business.

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Categories
Entrepreneurship

Brand Management - 370 | IES Abroad [Video]

As a powerful tool for creating lasting value for a company and its customers, the brand is one of a firms most important assets. Brand plays a central role not only in defining a companys market positioning but also in communicating its identity and differentiating it from competitors. To manage and leverage a brands force, companies thus must pursue, develop, and implement branding strategies that allow them to successfully highlight and mobilize their values, core competences, and marketing capabilities.