Stacy Doren’s Vision for Journeys [Video]

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Stacy Doren, CMO of Journeys, who joined the company six months ago after 24 years at Levi’s. 

Stacy discusses Journeys’ evolution from its 1986 founding as a mall-based footwear retailer focused on alternative/skate culture to its current transformation under new leadership, and explains how Journeys is reaching a broader teen market while maintaining its cultural relevance. 

She shares insights on the resurgence of mall shopping among Gen Z, Journeys’ differentiating focus on female consumers, and the company’s shift from purely performance marketing to brand building with a new campaign launching for back-to-school season.

Unlocking the Creator Economy with Awin

Did you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate? 

Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you’re looking to grow your creator roster, foster …