Part 1: Social Media and Small Business Success with Melinda F. Emerson, President of SmallBiz Lady Enterprise
Episode Summary:
Melinda F. Emerson, President of SmallBiz Lady Enterprise, joins Tejas Mehta to share her story of becoming America’s number one expert on small business development and social media marketing, how to build your personal brand, and run a business successfully.
Key Highlights:
- 11:46 – 14:22 – Winning on Personal Branding – Getting started on social media and building an impactful personal brand is hard today. But if you can create good, valuable, and helpful content people can relate to, then your audience will grow. Choose a specific topic and format you can nail and focus on doing it well and consistently.
- 14:22 – 17:31 – Be Aware of Pseudo-Experts– Social media is full of pseudo-business gurus and experts selling their courses and lifestyle, not their expertise. In a way, they’re good at sales and marketing. But they manipulate people into believing they …