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The Business Council of Alabama has announced a new Vice President of Brand Strategy with the hiring of Bradshaw Tyson, whp has over a decade of experience in marketing and communications, BCA reports.
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The success of any business often hinges on small, thoughtful changes that leave a lasting impression. For coffee shops, this can include enhancing the customer experience with clever tweaks to packaging or branding. But how could something as simple as a coffee sleeve make a measurable impact on customer loyalty? Surprisingly, the humble, often overlooked
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