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SNCF Voyageurs unveils 25 new visual identities as part of dynamic rebrand [Video]

PARIS, FRANCE – SNCF Voyageurs, a subsidiary of the government owned French railway company SNCF Group is redefining what it is to have a brand identity. As a subsidiary of the SNCF Group, it serves over 5 million passengers daily across France. Despite its vast reach, the 2020 established brand has struggled with recognition, often overshadowed by its parent company’s other divisions. The challenge: how to unveil a distinct identity that resonates with a diverse audience of travelers.

In collaboration with creative agency ROSA PARIS, SNCF Voyageurs broke away from the conventional blueprint of corporate branding. SNCF Voyageurs embraced its essence: a brand shaped by the vibrant diversity of its passengers and opted for a more dynamic branding away from the typical rigidity of transport companies.

This reimagined identity celebrates inclusivity with 25 unique logos designed to reflect the individuality of the people who travel by train every day. Drawing on precise insights from Converge, …

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2D Animation for Tiktok SEA Mega Sales [Video]
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Entrepreneurship

2D Animation for Tiktok SEA Mega Sales [Video]

Little Black Book, SuperPixel partnered with TikTok to create vibrant 2D animation content for their SEA Mega Sales 2024 campaign. As part of a larger collaborationcovering EDMs, website assets, website articles, and social media visuals this animated piece was designed to capture the energy and excitement of one of the biggest shopping events of the year. With bold motion graphics, dynamic storytelling, and eye-catching visuals , we brought TikToks engaging, fast-paced shopping experience to life, driving anticipation and engagement across Southeast Asia. A celebration of fun, deals, and digital-first shopping , this campaign made Mega Sales bigger, brighter, and more immersive than ever.

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