MANILA, PHILIPPINES – Remember the kilig of finding your name on an ice-cold Coca-Cola bottle? The iconic “Share a Coke” campaign is back in the Philippines, with personalized bottles and cans, and exciting live experiences designed to connect you and your barkada and family nationwide. With over 333 names and nicknames available nationwide, as well as innovative experiences being rolled out from May to July 2025, Coca-Cola is offering even more re-imagined ways to celebrate friendships. Through its comeback, “Share a Coke” aspires to help deepen connections amongst today’s youth by inviting the new generation to create lasting, real-world moments, moving beyond fleeting digital interactions.
In 2011, Coca-Cola launched “Share a Coke,” a first-of-its-kind campaign that saw personal names replace its iconic billion-dollar logo, igniting the global trend of personalized branding. This revolutionary campaign reinvented how people experienced their favorite drink. Now, “Share a Coke” evolves, offering richer, more engaging experiences.
Understanding Gen Z’s desire for genuine connection (where 72% crave authenticity*), ‘Share …