SEO On-Air: How to Start a Business From Scratch With Bin Cochran [Video]

In this episode of SEO On-Air, we speak to Bin Cochran, owner of Richmans Sport, Marketing Director at Marketwake as well as an artist, designer, & illustrator. Tune in and watch us talk about his SEO journey, starting a business from scratch and Elon Musk’s Twitter takeover in this 1-hour long episode.

Topics discussed in this episode include:

00:47 – Who is Bin Cochran?
08:41 – Should you hire contractors or DIY?
13:40 – How to balance mental health with corporate life
16:50 – How do you prevent burnout?
23:18 – How Marketwake scaled their business
29:21 – Backlinks vs Technical SEO
36:08 – How does SEO work for websites with different intent?
44:59 – Keeping mental health in check
51:03 – Paid ads vs Organic ads
57:54 – Elon Musk’s Twitter Takeover

Next week, we speak to a content architect and explore the digital marketing world through a Dungeons and Dragons lens.

If you have suggestions on who should be featured next, let us know in the comments below!

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