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Entrepreneurship

Scented Fast Food Billboards : scented billboard [Video]

Visual branding powerfully shapes perception, yet sensory marketing can eclipse its influence, particularly through scent that evokes emotions and triggers vivid memories—and McDonald’s did just that with its scented billboard.

The global fast food brand known for its golden arches set up a minimalist, unbranded billboard that diffused the aroma of its fries. The series of blank red and yellow billboards contained a hidden compartment for storing fries and an internal heat and ventilation system made it possible to intensify the scent of the best-selling menu item and waft it in the direction of passersby.

All of the billboards were set up within 200 meters of a McDonald’s so that cravings sparked by the scented billboards could be satisfied.

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Obama Fundraiser Is a Registered Lobbyist [Video]
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Obama Fundraiser Is a Registered Lobbyist [Video]

Andrew Stiles has the scoop at the Washington Free Beacon: Former Rep. Ron Klein (D-Fla.) is an active campaign bundler for President Obama, having raised between $200,000 and $500,000, according to campaign records. He is also a registered federal lobbyist. The revelation poses a challenge for President Obama, who has banned registered lobbyists from personally contributing

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