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Student-created designs showcased as part of release of Rutgers-Newark’s new Scarlet Raider mascot
, /PRNewswire/ — Rutgers University-Newark yesterday unveiled its new mascot, a fox named Scarlet Raider–along with a line of Raider-branded apparel created by high schoolers from the Newark School of Fashion Design.
Students modeled the mascot-branded apparel, a line of athletic wear, featuring a lettermark inspired by the famous “Newark” marquee of the old Paramount Theatre on Market Street and designs incorporating Scarlet Raider’s graphic identity. The items will be sold at an online store.
“Partnering with Newark School of Fashion & Design (NSFD) was a natural fit, allowing students to apply their skills in a real-world branding project while shaping the university’s evolving identity,” said Kimberlee Williams, Director of the Rutgers-Newark Office of Communications, who initiated and co-led the effort.
Newark students from Rutgers Business School were also involved in the project, developing promotional strategies, working with Marketing Professor Yla Eason.
She is the creator …
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