Rite Aid Unveils Brand Refresh and New Store Layout [Video]
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Entrepreneurship

Rite Aid Unveils Brand Refresh and New Store Layout [Video]

For the first time in more than four decades, Rite Aid is rebranding. The drugstore chain revealed a new logo during an analyst call this week, as well as announcing a new strategy and store layout that it’s dubbed the “store of the future.”

Over the last couple years, Rite Aid has seen some “challenging” transaction numbers, according to Erik Keptner, svp and chief marketing and merchandising officer. In response, Rite Aid executives told investors on Monday that it will completely revamp stores, focusing on a new group of consumers to drive growth and overhauling the merchandise on its shelves to provide a more well-rounded approach to health and wellness.

Rite Aid also revealed a new logo, which ditches the classic red for a softer green. The company worked with Sway Creative Labs on the new logo design, which the leadership hopes will signal to consumers the “radical change” underway …

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Obama Fundraiser Is a Registered Lobbyist [Video]
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Obama Fundraiser Is a Registered Lobbyist [Video]

Andrew Stiles has the scoop at the Washington Free Beacon: Former Rep. Ron Klein (D-Fla.) is an active campaign bundler for President Obama, having raised between $200,000 and $500,000, according to campaign records. He is also a registered federal lobbyist. The revelation poses a challenge for President Obama, who has banned registered lobbyists from personally contributing

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