Jimmy Fallon is getting ready to bring a whole new level of creative chaos to TV — and he’s got some pretty impressive backup. NBC announced on April 16 that Fallon, 50, is officially launching On Brand with Jimmy Fallon, a fresh reality competition series where the mission is simple, find the next big idea.
“I love branding, I love marketing, I love the world of advertising, and I think there are a lot of people out there who do as well,” Fallon shared in a statement.
“This show lets the audience and our contestants get a peek behind the curtain of how campaigns for some of the biggest brands come together and what goes into making them. It’s exciting.”
And it’s not just a hosting gig for Fallon — he’s also stepping behind the scenes as executive producer, as per People.
The series draws inspiration straight from his own experience with major global partnerships across …