The brand world is constantly evolving. In an era where trends change in seconds and values continue to shift, it’s up to brand leaders to keep adapting their voices as their demographic grows.
Rebranding keeps a company in the public eye. In the same way as a fresh lick of paint in your favorite room, our most loved brands are all due for a revamp once in a while.
However, rebranding shouldn’t be done carelessly. When carried out recklessly, companies quickly lose loyal customers, who drive a whopping 25 percent of business profits. As a costly task, rebranding must be completed with precision and backed up by detailed planning. At the end of the day, your company’s reputation is on the line, which could be the difference between a venture that sinks or swims.
What is rebranding?
Put simply, rebranding is when a company switches up elements of its brand’s voice, appearance, tone or typography.
(Image Source: Visible Logic)
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