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The agency will oversee the retailer's own paid media plus its ad business.
The campaign is part of a wider branding reset by the company called “Making Better Happen” and represents a €3m investment by the company. A key part of the rebrand is a new hero campaign called “A Nation Delivers”. Created by Boys+Girls, it shows how the company’s nationwide network can “connect a community of caring […]
The Advertising Standards Authority has appointed Gary Joyce, Siobhn Masterson and Stephen Jackson to its Board.
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