In this week’s REAL Talk with Anthony video learn how he originally became so passionate about marketing and its power to grow a business 🌱
It all started when he was helping his Dad to market his Landscape business and he was astounded at the responses from postcards and signs 📫
He takes you back to the early days of Marketing at Lamacchia Realty and how the brand name has grown over the years. It really is a deep dive into the Real Estate Brokerage business model and he also discusses Real Estate brokerage fees. Learn some things you should be asking in a real estate brokerage interview!
Fast forward to today, the company has a 10-person Marketing team that is focused on building our brand, keeping Lamacchia Realty top of mind, and generating leads ♾️
But, IN ADDITION to that…
They also market for our Agents by…
✅ Helping them with posting and boosting on social media
✅ Mailing postcards on their behalf
✅ Writing blogs for their websites
✅ And guiding agents on their marketing plans 🙌
Marketing and Leads is the quickest way to grow, so ask yourself, “Am I getting visible marketing and quality leads from my brokerage?”
🚀Go to REALTalkwithAnthony.com to see all of the videos in this series!
The next one launches one week from today!
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Chapters:
00:00 – 00:30 – TOMA
00:31 -01:16 – Early Days of Lamacchia Marketing
01:17 – 02:12 Generating Leads
02:13 – 02:29 Branding
02:30 – 03:12 Brand Power for Agents
03:13 – 03:34 Name Recognition
03:35 – 04:46 Marketing Team
04:47 – 06:07 Branch Office Marketing
06:08 – 07:04 Marketing Budget and Spend
07:05 – 08:11 Brand Confidence
08:12 -08:25 Conclusion
#LamacchiaRealty #RealTalkWithAnthony #GetMorewithLamacchia