Categories
Entrepreneurship

RainCastle Communications takes a surgical product company brand to the next level | PR Newswire [Video]

Launches new branding and website to elevate global recognition of Fziomed, Inc., a leader in postsurgical adhesion prevention

, /PRNewswire/ — RainCastle Communications, an award-winning branding and digital marketing communications firm, announced the launch of a new brand identity and website for Fziomed, Inc., ushering in a new era of innovation and growth as the surgical products company approaches its 30th anniversary.

Fziomed develops and manufactures patented, Adhesion Barrier Gel products designed to help clinicians improve surgical outcomes by providing a temporary protective physical barrier during the healing process. While the company’s products are well known in international markets, they wanted to elevate and refresh the corporate brand as it anticipates regulatory approval in the United States. Fziomed turned to RainCastle Communications for a solution to support their business strategy.

Leveraging RainCastle’s deep expertise in marketing communications for life sciences and medical products companies, they developed a comprehensive rebranding solution, comprising:

New corporate …

Watch/Read More
Categories
Entrepreneurship

Strathcona Tweedsmuir students shine at North American STEM Racing championship - OkotoksOnline.com [Video]

Students from Strathcona Tweedsmuir School (STS) recently in Charlotte, North Carolina, to compete in a national miniature F1 car racing tournament. STS had three teams competing in the Stem Racing National Championship: Sol de Miami Racing, Cyclone, and Peak Performance. The tournament is designed to introduce young students to STEM subjects and encourage them to apply that knowledge in an engaging, hands-on way. Teams were tasked not only with designing and building a CO cannister-powered car, but also with managing branding and sponsorship campaigns and presenting engineering and management portfolios. For Manya Arora, team manager for Sol de Miami Racing, it was an invaluable resource of feedback from industry professionals.