Categories
Entrepreneurship

RainCastle Communications takes a surgical product company brand to the next level | PR Newswire [Video]

Launches new branding and website to elevate global recognition of Fziomed, Inc., a leader in postsurgical adhesion prevention

, /PRNewswire/ — RainCastle Communications, an award-winning branding and digital marketing communications firm, announced the launch of a new brand identity and website for Fziomed, Inc., ushering in a new era of innovation and growth as the surgical products company approaches its 30th anniversary.

Fziomed develops and manufactures patented, Adhesion Barrier Gel products designed to help clinicians improve surgical outcomes by providing a temporary protective physical barrier during the healing process. While the company’s products are well known in international markets, they wanted to elevate and refresh the corporate brand as it anticipates regulatory approval in the United States. Fziomed turned to RainCastle Communications for a solution to support their business strategy.

Leveraging RainCastle’s deep expertise in marketing communications for life sciences and medical products companies, they developed a comprehensive rebranding solution, comprising:

New corporate …

Watch/Read More
Categories
Entrepreneurship

How to Effectively Understand and Leverage Your Data with Jon Torrey of Searchlight Advertising [Video]

Even when you’re utilizing a high-level CRM system, there’s a lot of manual data entry that service businesses do every day, whether it be through your technicians or your administrative team… and in reality, that data isn’t always correct!If you can’t properly attribute revenue to your marketing efforts, you’re making decisions based on inaccurate data, leading to mistakes and potential loss of leads and revenue.But have no fear! Jonathan Torrey is here. Jon is the Director of Marketing and Partnerships at Searchlight Advertising, a company that’s connecting data to help contractors and other service businesses improve their revenue flow.Join us as we talk with Jonathan about the importance of understanding your business’s data and knowing your exact ROI from digital marketing. In this episode we discuss:● Most common data problems and opportunities for service businesses ● How to effectively and efficiently understand and leverage your data to increase your profits and maximize your lead conversion.● The best marketing solution for contractorsTo view the full episode, click here: https://www.servicebusinessmastery.com/Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast...Listen on Spotify - https://open.spotify.com/show/0MVtXdF...Listen on Google Podcasts - https://podcasts.google.com/feed/aHR0...Listen on iheart radio - https://www.iheart.com/podcast/269-se...Listen on Stitcher - https://www.stitcher.com/show/service...Listen on Amazon Music - https://music.amazon.com/podcasts/26c...Listen on Deezer - https://www.deezer.com/us/show/766302#Marketing #digitalmarketing #hvac