Prophecies now key brand building in Ghanaian politics [Video]

Once recognised for its boldness and vitality, Sumo had lost its spark, struggling to stand out in a competitive Australian energy market. Over time, fragmented branding and inconsistent expressions had eroded consumer recognition and internal alignment, leaving their marketing ecosystem disjointed and ineffective. Faced with increasing competition and a lack of strategic direction, Sumo reached a pivotal moment of introspection under renewed board and executive leadership. This prompted fundamental questions: Who are we? What do we stand for? Why does it matter to our customers?

Building a Better Transit Experience Through PlacemakingPresented by Vince Gratton, Partner at EntroThis presentation reviews the signage and wayfinding ...

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