Print Fulfilment Leader Flow Group Partners with Fantastic for Strategic Rebrand [Video]

Yorkshire-based multi-million-pound turnover print marketing and fulfilment firm, Flow Group, has announced its rebrand, which signals a new strategic marketing and visual trajectory for the company, following a string of recent acquisitions and expansions. 

Partnering with Fantastic Media to deliver the rebrand, Flow Group has invested in a new website, full brand overhaul, signage for its 16,000 sq. ft Brighouse facility, and a refreshed marketing strategy courtesy of Fantastic.  

Formerly ‘The Flow Group’ the initial partnership sought to create a tactical marketing strategy, to assist Flow with their customer appeal and retention. However, a complete overhaul in operational structure and presentation to the public was required before this could be possible. This formed the basis of the rebranding approach.  

The rebrand, orchestrated by Fantastic and the Flow team has positioned Flow Group as the hero brand and brought a cohesive visual and structural approach among the group’s brands, including Mr Flyer and Modern Bookbinders. It has also reduced the number …