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Prof. Kobby Mensah: A practice-oriented academic with expertise in varied fields including political and corporate marketing, branding, communication, and tourism marketing.
The political market is complex and continues to evolve. As a result, voters have become demanding and punitive in elections and continue to shift their support for political parties and governments. That is why political management studies emphasise political human resources as a key factor in ensuring voter satisfaction and political brand success. Due to the shifting support and the penal behaviour of voters, selecting people with the right aptitude to do the job [political HR] has long been a prominent matter of interest within political management research.
Recent election outcomes in the UK, USA, and Ghana provide empirical evidence supporting the view that stakes are incredibly high, and citizens thoroughly analyze every political ‘move’ to see the extent to which the government is fulfilling its brand promise.
The …
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