![Petition to remove Alabama city’s ‘F!’ logo over similarities to failing grade [Video]](https://video.getpvd.com/wp-content/uploads/2025/02/mp_224422_0_c47100f2bf954e209957344db2658224large16x9AP22028747183704jpg.jpg)
FLORENCE, Ala. (AP) — Some residents think a northern Alabama city’s new logo might be sending the wrong message.
Florence’s new logo uses the first three letters of its name — a capital F followed by an L and an O arranged as an exclamation point — to form F!
When the city unveiled the new logo this week, it drew immediate backlash and an online petition demanding changes that had nearly 7,500 signatures. The city paid $25,000 to a Birmingham marketing firm for the branding, WAAY-TV reported.
The new logo symbolizes the people of Florence’s passion and love for the city,” the city said in a news release announcing the new logo. “A sense of amazement, delight and pride is all reflected in the Florence logo exclamation point.
City leaders are pushing back on claims that they didn’t consider hiring a local firm to do the work, saying a request for proposals was issued …
![Campaign US Agency of the Year Awards 2025: Creative Person [Video]](https://video.getpvd.com/wp-content/uploads/2025/03/mp_225717_0_AotY2025creativepersonjpg.jpg)
![Are You Radiating Confidence or Caution? [Video]](https://video.getpvd.com/wp-content/uploads/2023/11/mp_212153_0_0jpg.jpg)
![STARTING A BUSINESS + CREDIT INFORMATION #credit #business #motivation START YOUR BUSINESS TODAY [Video]](https://video.getpvd.com/wp-content/uploads/2022/08/mp_142880_0_0jpg.jpg)
![Triggre: Business automation platform – Dynamic Business [Video]](https://video.getpvd.com/wp-content/uploads/2025/03/mp_225806_0_triggrecomjpg.jpg)