Performance Branding: The Evolution Of Brand Marketing [Video]
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Entrepreneurship

Performance Branding: The Evolution Of Brand Marketing [Video]

It’s time to make the change to a more accountable and agile version of brand marketing

We call this new brand marketing strategy “Performance Branding.” With up-front media budgets in question and the world in a state of flux, brand marketers are recognizing the need to create marketing that is more efficient, effective, and measurable.

In our latest white paper, you’ll learn about:

  • The long-term trends and new consumer behaviors brought on by the pandemic that are challenging brand marketers to find new solutions
  • What Performance Branding is, the benefits it will bring to your team, and a functional framework you can apply to your brand marketing needs
  • Why you need to act now and a plan to realistically pitch, roll out, and implement those changes

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Kristen Wells-Collins Garland Journal [Video]
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Entrepreneurship

Kristen Wells-Collins Garland Journal [Video]

Kristen Wells-Collins is the founder and lead chemist of Black to the Lab, a STEM company created in 2020 to inspire Black girls to pursue cosmetic chemistry. Her first product, the Cosmetic Chemistry Activity Set, allows young girls to create beauty products while learning about science. Kristen, a Prairie View A&M University alum, was motivated by the lack of representation in the industry, where only 4.4% of chemists are Black. Her company also offers workshops teaching branding and marketing. Kristen envisions expanding her curriculum and providing girls with opportunities to showcase their work in the cosmetic industry.

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STARTING A BUSINESS + CREDIT INFORMATION #credit #business #motivation START YOUR BUSINESS TODAY [Video]
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Entrepreneurship

STARTING A BUSINESS + CREDIT INFORMATION #credit #business #motivation START YOUR BUSINESS TODAY [Video]

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