Performance Branding: The Evolution Of Brand Marketing [Video]
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Entrepreneurship

Performance Branding: The Evolution Of Brand Marketing [Video]

It’s time to make the change to a more accountable and agile version of brand marketing

We call this new brand marketing strategy “Performance Branding.” With up-front media budgets in question and the world in a state of flux, brand marketers are recognizing the need to create marketing that is more efficient, effective, and measurable.

In our latest white paper, you’ll learn about:

  • The long-term trends and new consumer behaviors brought on by the pandemic that are challenging brand marketers to find new solutions
  • What Performance Branding is, the benefits it will bring to your team, and a functional framework you can apply to your brand marketing needs
  • Why you need to act now and a plan to realistically pitch, roll out, and implement those changes

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