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Pecans Promoted as Everyday Snacks in a Humorous New Campaign [Video]

Unlike lowly peanuts or slightly higher-brow almonds, pecans seem to have traditionally occupied a vaunted place in the nut world, reserved for fancy, special-occasion-only pies and holiday desserts.

But a new campaign from the American Pecan Promotion Board positions the nuts as everyday snacks, aiming to take them out of the baking aisle and put them in league with other better-for-you, grab-and-go food products.

Three spots, under the “Surprisingly Snackable Pecans” tagline, come from branding agency Signal Theory and creative studio SixTwentySix.

“Squirrel Bro” has a hungry dad mimicking the hoarding behavior of a backyard mammal—he’d rather not share his pecans with his surly teenager.

The star of “Proper Granny” gets hip to munching pecans between meals instead of saving them for her baked goods.

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Obama Fundraiser Is a Registered Lobbyist [Video]
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Obama Fundraiser Is a Registered Lobbyist [Video]

Andrew Stiles has the scoop at the Washington Free Beacon: Former Rep. Ron Klein (D-Fla.) is an active campaign bundler for President Obama, having raised between $200,000 and $500,000, according to campaign records. He is also a registered federal lobbyist. The revelation poses a challenge for President Obama, who has banned registered lobbyists from personally contributing

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