MARKETING IN MINUTES VLOG

Having a company brand is a great way to help customers/clients recognize your business. Company bands include a logo, your website, a color scheme, a business motto, and more. When you work with your brand, you create a mental image for your current and future customers or clients. Hire our team — Starfish SEO & Marketing – to ensure that social media posts, newsletters, blogs, and other advertising materials consistently use this brand. If you are a start-up, our creative team can create logos, color schemes, and other facets of branding. Branding helps people remember your business long after individual encounters. Call us at 615-278-6600 or reach out via email: info@starfishseo.com. Starfish SEO & Marketing…making a difference one business at a time. The Power of Consistency You can go anywhere in the world and recognize soft drink brands, fast-food franchises, and entertainment venues just by the logos. At Starfish SEO & Marketing, we know how to integrate your brand’s color schemes, logos, and trademark phrases into marketing materials. Rely on our detail-oriented team to use the correct fonts, artwork, and even spacing patterns. Promotional materials – whether swag or informational pamphlets – should all have the same look and the same message. A selfie stick with your brand written in a green cursive font and a promotional book written in a dark blue print font will look like they came from two different businesses. Count on our Starfish SEO & Marketing to follow current brand guidelines; we can also create brand guidelines when we design new brands. What does a brand identity include? We’re so glad that you asked. Here’s what you need to know about a brand’s identity. It includes: Description automatically generatedLogo – a logo is an image, text, shape, or combination of these items that depicts the name and purpose of the business. Our logo includes both a shape (a starfish) and a slogan: making a difference one business at a time. Color Palette – Use 3 to 5 colors. How to choose this palette is something that requires its own webpage. Photos and art – Great visuals are a key component of attracting and keeping viewer attention. Voice and tone – If you’re running a home restoration business, you need to convey optimism, caring, and expertise. If you’re selling accessories, it’s fine to sound somewhat silly and funky. Storytelling – Reason gets buyers to your business; emotion gets them to pay for your services. Create a bond by explaining your values, mission, and how you arrived to build this business. Terrific website – a study of how clients or customers make decisions while shopping online found that 94% of them had rejected sites based on the web design/website. If the site is – relative to others – slow, glitchy, missing important information (it’s surprising how many sites fail to include working emails or phone numbers), or difficult to read, people move on from that business. Starfish SEO & Marketing is ready to create/implement your brand identity. Call us at 615-278-6600 or email our team at: info@starfishseo.com Starfish SEO & Marketing 615-278-6600 info@starfishseo.com https://www.starfishseo.com/ #MakingADifferenceOneBusinessAtATime #SEO #Video #WebDevelopment #PayItForward Blog #starfishDoesItAll