MARKETING IN MINUTES VLOG

For brands wanting to reach consumers with influencer-driven marketing campaigns, YouTube, celebrating its 20th anniversary this year, may be one of the oldest social media sites, but its still one of the best.

At ADWEEKs 2025 Social Media Week conference in May, Pearpop founder and CEO Cole Mason and investor Alexis Ohanian sat down with ADWEEKs chief content officer, Zoe Ruderman, to discuss their business philosophy, which starts with the idea that everyone is a creator.

At a time when culture moves quickly and content is ubiquitous, Danone is redefining the marketing playbook along with Linqia, its agency of record and one of the largest influencer agencies in the world.