In March’s Marketing and Branding Month, we’ll go deep on agent branding and best practices for spending with Zillow, Realtor.com and more. Top CMOs of leading firms drop by to share their newest tactics, too. And to top off this theme month, Inman is debuting a brand new set of awards for branding and marketing leaders in the industry called Marketing All-Stars.
This post was updated Mar. 15, 2024.
Pretty much everyone knows how to Google something online. It’s not a matter of if your prospective clients will Google you, but rather what they will find when they do. Google Business Profile (formerly Google My Business) gives you the ability to set the digital narrative for your business.
Here’s marketing manager Karina Caraballo’s best advice on how to optimize your profile in a way that helps you generate leads, build trust and close more deals.
How to get started
It all starts by setting up …
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