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The best business practice has always been to improve the customer experience. Customers are more likely to continue with a brand if they are pleased with it. Long-term client ties ensure smooth business expansion.
Organizations must provide exceptional customer service to improve the consumer experience. Artificial intelligence (AI) chatbots are now widely regarded as a tool that can assist in the creation of outstanding customer service experiences.
According to an Oracle poll, 80 percent of organizations will use chatbots by 2020, and 35 percent of customers want brands to use chatbots in customer support operations so that flawless answers may be supplied instantly, according to a Ubisent study.
Chatbots can gather data-driven marketing innovations effectively to guide clients through the sales funnel and create laser-focused brand experiences. That isn’t all they do, though. We’ll look at what chatbots are and why businesses should employ them in this post.
Defining Chatbots
A chatbot is a computer program that can converse with a human being. They essentially turn one-on-one talks into a machine. However, don’t be deceived into thinking they only talk. They may do everything from turning on your lights to giving you advice on which investments to make.
Chatbots, also known as Artificial Conversational Entities (ACEs) or conversational agents, rapidly transform the way people do business. Businesses can focus their valuable resources on things that matter more by automating simple, mechanical operations using conversational bots.
Chatbots are increasingly becoming a vital part of our daily lives as their skills evolve and get more powerful. No, we’re not referring to our virtual assistants, such as Siri and Alexa. Bots of various varieties are currently being used in virtually every way imaginable. Here’s a quick introduction to the fascinating world of chatbots.
For example, you’re on WhatsApp discussing arrangements with a friend when you recall needing to go to IKEA and buy something. While you could check up its opening hours on your browser, wouldn’t it be more convenient if you could find out without switching tabs?
That’s why IKEA chose to launch a WhatsApp chatbot.
Bots can communicate via various platforms, including Facebook Messenger, Twitter, Slack, chat windows on your website, mobile apps, and messaging apps like WhatsApp, Telegram, and others.
Let’s check out how artificial intelligence chatbots benefit businesses.