Olympic athlete Tara Davis-Woodhall, who snagged the gold medal in women’s long jump at the 2024 Paris Games, is on a mission to expand support for women’s track and field—a historically under-invested area of the sporting world.
A partner in this effort is Reddit founder Alexis Ohanian, who last September founded Athlos, a female-only track and field meet in New York. Davis-Woodhall and Ohanian spoke on April 28 at marketing conference Possible Miami about their partnership. Davis-Woodhall is set to headline the 2025 Athlos event, which had three million viewers last year.
The announcement reflects both Davis Woodhall’s and Ohanian’s eagerness to expand the fandom of and deepen investment in women’s track and field.
“My entire goal, since I’ve gone to track and field, was to change the sport,” Davis-Woodhall said onstage.
The news comes just three days after Nike announcednew sponsorship deals with Davis-Woodhall and her husband, Hunter Woodhall, a Paralympic gold medalist. Davis-Woodhall also works with Dick’s Sporting …