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Entrepreneurship

Ohio city says funding is fundamental to infrastructure repairs [Video]

LOVELAND, Ohio — On May 6, all Ohio voters will decide on a state measure supporting local infrastructure projects.

Every 10 years, voters decide whether or not to renew the state’s ability to issue billions in bonds for the Ohio Public Works Commission’s State Capital Improvement Program (SCIP) and the Local Transportation Improvement Program (LTIP). Issue 2 would provide $2.5 billion in funding, which increases the annual amount for the program from $200 million to $250 million per year.

The funding covers roads, bridges, waste disposal and more. The issue has wide bipartisan support, and there seems to be no official, active campaign against it.

“The OPWC project … really focuses on repair and replacement, they’re not really about building new things,” said David Kennedy, Loveland City Manager. “They’re really about fixing your infrastructure.”

To some, that may not mean much, but to local governments, like Loveland, it means more opportunities.

WATCH: How funding from Issue 2 benefits …

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Entrepreneurship

How to Effectively Understand and Leverage Your Data with Jon Torrey of Searchlight Advertising [Video]

Even when you’re utilizing a high-level CRM system, there’s a lot of manual data entry that service businesses do every day, whether it be through your technicians or your administrative team… and in reality, that data isn’t always correct!If you can’t properly attribute revenue to your marketing efforts, you’re making decisions based on inaccurate data, leading to mistakes and potential loss of leads and revenue.But have no fear! Jonathan Torrey is here. Jon is the Director of Marketing and Partnerships at Searchlight Advertising, a company that’s connecting data to help contractors and other service businesses improve their revenue flow.Join us as we talk with Jonathan about the importance of understanding your business’s data and knowing your exact ROI from digital marketing. In this episode we discuss:● Most common data problems and opportunities for service businesses ● How to effectively and efficiently understand and leverage your data to increase your profits and maximize your lead conversion.● The best marketing solution for contractorsTo view the full episode, click here: https://www.servicebusinessmastery.com/Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast...Listen on Spotify - https://open.spotify.com/show/0MVtXdF...Listen on Google Podcasts - https://podcasts.google.com/feed/aHR0...Listen on iheart radio - https://www.iheart.com/podcast/269-se...Listen on Stitcher - https://www.stitcher.com/show/service...Listen on Amazon Music - https://music.amazon.com/podcasts/26c...Listen on Deezer - https://www.deezer.com/us/show/766302#Marketing #digitalmarketing #hvac