New Delhi: NLB Services, a global technology and digital talent solutions provider, on Monday launched a full-service marketing and employer branding firm, BrandPipal, with a revenue target of $ 25 million in the next five years.
This marks NLB Services’ foray beyond its talent and workforce solutions into the high-growth Martech (marketing technology) and branding ecosystem, driven by the evolving needs of its global clientele.
BrandPipal will operate as a standalone business unit offering integrated marketing services across global capability centres (GCC), business-to-business (B2B) enterprises, direct-to-consumer (D2C) brands and technology startups among others.
“The launch of BrandPipal is a reflection of our long-term vision to evolve as a full-spectrum business solutions partner. As GenAI and automation reshape the business landscape, there’s a growing need to combine data-backed decision-making with creative storytelling. BrandPipal will enable our clients to lead with purpose, differentiate meaningfully, and build scalable, authentic brands,” said Sachin Alug, …