Brisbane Airport has released a new look to mark its centenary, retiring its existing branding 13 years after it was introduced.
The new logo consists of two coloured ribbons, vaguely in the shape of a ‘B’, with the name of the airport alongside.
Brisbane Airport Corporation brand marketing head Sarah Whyte said the 100-year milestone for the airport, which was originally located slightly to the south-west at Eagle Farm, was the perfect opportunity to introduce a new look.
Brisbane Airport’s new logo has been unveiled.Credit: Brisbane Airport
“For decades, jet streams have been part of our logo, and that continues in the new brandmark through the ‘ribbons’ you see, although there’s a greater sense of motion and freedom now,” she said.
“And the colours of the ribbons reflect the transformation from land, over sea to sky, mirroring the experience of taking off for a …