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In a significant development for Ghana’s tourism sector, renowned marketing professor and University of Ghana Business School (UGBS) faculty member, Prof. Kobby Mensah, has been appointed as the new Chief Executive Officer (CEO) of the Ghana Tourist Development Company (GTDC).
The announcement has been met with widespread approval from industry practitioners, including Bentsifi, who have lauded the decision as a strategic move to revitalize the agency.
Prof. Mensah, a distinguished figure in tourism marketing, strategic branding, and investment promotion, brings a wealth of experience to the role. His notable contributions include spearheading the Destination Legon Tourism Marketing Exhibition, an innovative initiative that bridges academia and industry practice. This project, integrated into the ‘Tourism Marketing’ course at UGBS, provides Level 400, MBA, and MPhil students with hands-on experience in destination branding and promotion.
Industry stakeholders are optimistic that Prof. Mensah’s academic insight and practical expertise will transform GTDC into a more …
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