New book, Selling The Night, examines club cultures relationship to advertising, tourism, gaming, more [Video]
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Entrepreneurship

New book, Selling The Night, examines club cultures relationship to advertising, tourism, gaming, more [Video]

A new book, Selling The Night: When Club Culture Meets Brands, Advertising and the Creative Industries, examines club culture’s relationship to advertising, tourism, gaming, the alcohol industry, design, fashion and more. 

Written by veteran music and subculture journalist Andy Crysell, and published by electronic music specialist Velocity Press, the title looks at how dance music, its communities, and spaces influence wider social trends through mass and multimedia channels, travel, branding, and more.

Selling the Night also considers where and whether brands belong within the culture itself, the impact when this happens, and “how to keep club culture alive” in a way that allows it to continue “shaping opportunities and nurturing creativity.”

More than 100 interviews are included in the book, ranging from DJs, artists and promoters to academics, marketing professionals and policymakers. Names such as New York disco veteran Nicky Siano, celebrated producer King Britt, Hacienda designer Ben Kelly, and BBC Radio 6 Music selector Jamz Supernova…

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