Moneyback partners with TBWA Hong Kong to launch revamped rewards platform with Hins Cheung as spokesperson [Video]

HONG KONG – MoneyBack, one of Hong Kong’s largest and most trusted rewards platforms, is making a bold return to the spotlight with a major branding campaign designed to reintroduce its enhanced platform and expanded offerings to users. In a market where rewards programs are traditionally seen as the final step in the shopping process, MoneyBack is flipping the script.

The newly enhanced platform encourages users to explore rewards before making their purchases, transforming the way consumers plan their shopping experiences. The revamped app features an improved user interface (UI) and user experience (UX), and an impressive network of over 200 partners across a variety of categories. By putting rewards front and centre, MoneyBack empowers users to make smarter, more rewarding decisions—whether they’re shopping for groceries, planning a trip, or treating themselves to the latest fashion.

This marks a pivotal moment for MoneyBack, as the platform evolves from its roots in the AS …