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Major League Baseball is beginning the third year of its popular rule changes with a new chief marketing officer. Uzma Rawn Dowler took the reins during the offseason after Karin Timpone stepped down in December.
“It’s a really exciting time for people to come to work,” she tells ADWEEK. “Coming out of a dream season, quite honestly, last year, we want to continue to capitalize on that momentum.”
Dowler, who’s heading into her 11th season with MLB, came up through its global corporate partnerships team, leading sales and then activations for the league’s over 80 sponsors around the world, bringing on clients including Google Cloud, Adobe, and loanDepot.
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