Nailing down your brand feels a little like trying to describe yourself on a dating app: You want to be clear, compelling, and memorable. But for most small businesses, “branding” can seem like a mountain of work with an Everest-sized price tag. Enter mini branding: a simplified, budget-friendly, and clarity-driven way to define your brand and set yourself up for success today.
Try These Branding Exercises to Bring Clarity to Your Brand
So, what is mini branding, why is it different, and how can it help your business shine? Let’s break it down in a way that’s fun, actionable, and totally doable—even if you’ve got a million other things on your plate.
Think of mini branding as the pocket-sized version of a full-scale branding overhaul. It’s about focusing on the essentials—just the bits that give your business a unique, recognizable identity—without diving into a months-long rebranding saga.
Here’s what mini branding includes:
In short, mini …