Mind rebrands to reflect its fighting spirit [Video]

It’s been ten years since Mind last updated its branding, and in that time the mental health crisis has become more pressing – only exacerbated by the events of the last year.

“There have been some hugely positive shifts in attitudes towards those of us with mental health problems, as well as increasing challenges, as more people come forward for support with their mental health, placing greater strain on services,” says the charity’s CEO, Paul Farmer. “We needed to make sure these changes were reflected in both our visual identity as well as our values and ambitions.”

DesignStudio says it was time for the organisation to recapture its “fighting spirit” with refreshed branding that would help expand Mind’s reach. Established in 1946, the organisation supports those facing mental health challenges as well as raising awareness and lobbying for change. DesignStudio’s new palette revolves around a brighter version of Mind’s blue, …