Meta’s ‘Culture Rising’: What’s Trending in 2023? [Video]

Meta’s newly published “Culture Rising: 2023 Trends Report” results from over four million global conversations on Instagram and Facebook, distilled into four key themes to look out for in 2023. 

Marketing has faced instability in the past year, tackling questions about everything from macroeconomic conditions to the future of branding. That’s why it is important to know what people are talking about and what it says about the future.  

“We unpack what’s driving the trends, why we believe they’re sticking and what’s next – so you can see what it all means for you and your strategy”, explains Meta in the full report.

Exploratory Identities

According to Meta’s research, the world has been thinking a lot about identity, how we perceive others and how we present ourselves.  

The #BodyPositivityMovement is still kickstarting conversations worldwide, with words related to body hair garnering the most mentions. For example, “Epilator” has been mentioned 512% more than …