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Entrepreneurship

Meghan Markle Talks Sleepless Nights Before As Ever Launch on Podcast [Video]

Just days after the first product launch of her lifestyle brand, As ever, Meghan Markle has debuted her new Lemonada Media podcast, Confessions of a Female Founder.

For her premiere episode on April 8, the Duchess of Sussex welcomed friend and fellow founder Whitney Wolfe Herd as her first guest, sharing that Meghan often turned to Wolfe Herd amid the launch of As ever, which sold out its first product line in under an hour last week.

In her introduction, Meghan praised the Bumble founder and CEO as not just a “wildly successful female entrepreneur” but also “the kind of friend who just always seems to know the exact right thing to say when I need perspective.”

Meghan, 43, explained that she sought advice on how to compartmentalize and stay grounded when every detail of your business feels “monumental.”

“For example, a month ago, I was absolutely consumed with packaging,” she admitted. “Boxes. It’s all I could think about. I would sit …

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Entrepreneurship

How to Effectively Understand and Leverage Your Data with Jon Torrey of Searchlight Advertising [Video]

Even when you’re utilizing a high-level CRM system, there’s a lot of manual data entry that service businesses do every day, whether it be through your technicians or your administrative team… and in reality, that data isn’t always correct!If you can’t properly attribute revenue to your marketing efforts, you’re making decisions based on inaccurate data, leading to mistakes and potential loss of leads and revenue.But have no fear! Jonathan Torrey is here. Jon is the Director of Marketing and Partnerships at Searchlight Advertising, a company that’s connecting data to help contractors and other service businesses improve their revenue flow.Join us as we talk with Jonathan about the importance of understanding your business’s data and knowing your exact ROI from digital marketing. In this episode we discuss:● Most common data problems and opportunities for service businesses ● How to effectively and efficiently understand and leverage your data to increase your profits and maximize your lead conversion.● The best marketing solution for contractorsTo view the full episode, click here: https://www.servicebusinessmastery.com/Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast...Listen on Spotify - https://open.spotify.com/show/0MVtXdF...Listen on Google Podcasts - https://podcasts.google.com/feed/aHR0...Listen on iheart radio - https://www.iheart.com/podcast/269-se...Listen on Stitcher - https://www.stitcher.com/show/service...Listen on Amazon Music - https://music.amazon.com/podcasts/26c...Listen on Deezer - https://www.deezer.com/us/show/766302#Marketing #digitalmarketing #hvac