Think sales is all about persuasion? Think again.
The key to a stellar sales strategy, especially for creatives, is mastering the art of disqualification.
Here’s how to ensure you’re working with the right clients, every time! 🤝✨
Why Disqualify?
Right Clients, Better Outcomes: Picking the right clients means less stress and more great work. When you align with clients who understand and value your process, magic happens. 🔮🎨
Manage Expectations: If a potential client has unrealistic goals, a strong sales process isn’t afraid to adjust or even lower those expectations—or kindly suggest a parting of ways if a mutual understanding can’t be reached. 🙅♂️🔄
Honesty Over Hype: Great sales isn’t about exaggerating what you can deliver. Like introverts or engineers in sales roles, it’s about clear, realistic expectations and filling gaps in understanding. 🤓📈
How to Implement Disqualification in Your Sales Process:
1. Initial Consultation: Use this time to really understand what the client expects and assess whether these align with what you can realistically deliver.
2. Educate Your Clients: Clearly explain your process and what’s achievable within their timeframe and budget.
3. Be Prepared to Say No: Not every client is the right client. It’s okay to turn down work that isn’t a good fit.
🔑 Remember, disqualification isn’t about losing potential business. It’s about optimizing for the best outcomes—for both you and your clients.