Marketing vs Branding ROI [Video]

Have you ever had a client ask you if you can guarantee an ROI for your branding services?

I have… multiple times…. And I explain the difference between Marketing ROI and Branding ROI in very simple terms.

If would walk around your office and ask everyone for a favour, you can easily get a metric to quantify your success.

But what you can’t measure is how that negatively impacts your reputation.

On the other hand, if you went around the same office and asked others if you could help them, you can’t measure the positive impact that has on your reputation.

Like any effort to nurture any relationship, it’s not always clear how that effort will come back.

But one thing you can but sure about is that your efforts won’t go unnoticed and when it is time for you to ask a favour, there are plenty waiting to return.

Are you building your brand as a giver?

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