Marketing Psychology: Terms For Understanding Buyer Behavior [Video]

The psychology of marketing can help you understand why your customers make certain purchasing decisions. That’s why today, we’re covering what is marketing psychology, marketing psychology tips, how marketing psychology effects buyer behavior, & MORE!

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Learning why people make the decisions they do is essential knowledge for every marketer.

And that’s whether you’ve made it your career and you geek out on it, or you’re just doing what you need to do to get the word out about your business.

So today, we’re talking about one of our favorite topics – marketing psychology.

Video Outline
Intro (0:00)
What Is Marketing Psychology? (0:35)
Social Proof (1:20)
Scarcity (3:35)
Reciprocity (6:11)
Foot-In-The-Door Technique (8:12)
Anchoring Bias (10:09)
Loss Aversion & The Endowment Effect (12:10)
The Decoy Effect (14:05)
Priming (15:45)

Videos Mentioned:
➡ Marketing Color Psychology: https://www.youtube.com/watch?v=RSfAA4ZoeyQ&list=PL-DAplYj3NS_PfY70mYxYS_FMLpht_TYx&index=2

// LYFE Marketing

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➡ We’re LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we’re not holding back. But if you want a tailored strategy, then don’t hesitate to contact us on our website: http://lyfemarketing.com/contact-us