Marketing Conversion Versus a Lead Conversion [Video]

Marketing Conversion Versus a Lead Conversion.

What is the difference between a lead conversion and a marketing conversion?
When you’re running marketing ads Typically a conversion is when you get a phone call, that is a result of an ad that you are placing whether it’s on Google or social media platform that results in either a phone call to your business. Or they go to your website, they fill out a form on the contact page and they give you their information and then you have to call them back at a later time. Each one of those basically resulting in a lead. So one form of lead is a phone call that you get when the person who sees your ad on any of the digital platforms that you’re advertising upon or they click the link of the ad that you’re placing on digital platform, they go to your website and then they fill out, well, website or landing page and then they submit their name, email phone number and your sales team receives this information and then has to give him a call. So that is a marketing conversion through your marketing spend, which basically a marketing agency is focusing on our end of our efforts to create marketing conversions which really means leads. And then what is a lead conversion. So basically when you get a phone call again from a marketing effort or a form submission, and when your sales team has to reach out and speak to that person at a different time when that lead or marketing opportunity converts into a paying, new patient or client, where you have converted a lead into a sale, that is a lead conversion. So that is specifically the differences between the two.

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